About Us

Established in 2017 as a spin-off from the organisation, ‘Bite the Ballot’ (BtB), Play Verto is a Social Enterprise that weaves play, technology and purpose together using data to encourage a world where everyone is empowered to improve their lives, their local and global communities and of course, the planet.

We see technology and data as a catalyst for conversation, advocacy and collective action, using play based experiences to create a space for wider participation and differences of opinion. We are interested in gathering anonymised data and trends to understand what issues people care about most and explore the enabling conditions to collectively advocate for changes.

We are a 'profit with purpose' social enterprise with a strong client base. Since our earliest days this has been incredibly important in providing freedom to shape the company, deciding who we want to work with and our business practices.

Our Values


in Play Verto we are true to ourselves and to our clients. We only do one type of engagement, meaningful and purposeful and if we find that we cannot achieve that with a client, we are happy to walk away.

We are not afraid of being authentic and showing our vulnerabilities, being honest with each other and with our passions.

We strongly believe in the truth said by the people that participate in the experiences we design and ultimately, we believe in the truth demonstrated by the data we collect.


For us love means to be deeply committed and connected to someone or something.

We are deeply committed to drive social change based on meaningful data and we do it by honouring the communities we work with, we empathise with their joys, pains and mission.


“Play” is not only part of our name, play is part of what we do. We want to spark everyone’s creativity and curiosity, and we want our experiences to be fun.

Through the years we have also found that people are more open to speak up in a playful environment. Through play we start to understand what people truly think and feel.


In Play Verto we really, really want to do things differently.

We are using data and real facts as a catalyst for disruption. We want the data to represent people’s feelings, ideas and opinions and use it to challenge the status quo and create a meaningful call to action.

+10 years of impact experience

Encourage individuals and collectives to solve important social and environmental issues

Designing and coordinating social impact and data-led programmes

Mobilising disengaged communities to take social action through digital campaigns and live events

Gathering and analysing impact data to influence decision-makers and public policy using our own data gathering platform, Verto.

At the core of our work is listening and connection - we meet people where they are, we speak to them in their language and we encourage them to act on the things they care about.