Why Play Verto?

Our players own their data, are informed of the goals of the research and understand that their answers are pooled anonymously and made available to the social impact ecosystem. They can also follow that data all the way through to impact. 

Companies that do their research with Play Verto stand out from the crowd with the additional impact they’re making. Customers feel more connected to the brand and staff feel a sense of purpose because they work somewhere that’s making an impact on communities and the planet at large.

To date we’ve inspired a huge variety of diverse respondents, with 53 different languages tried and tested on the platform. That’s approximately 75% of the global population who can play a Verto experience in their native tongue.

Our expertise, network and methodology combines to provide a unique understanding of people's realities, behaviours, needs and desires. These insights have supported global brands to shape policy, strategy and financial investment. 

We have supported clients to represent the voices of Verto players at crescendo moments in their calendar. Each and every time, it's the players' voices at the heart of the decisions. 

So come and play - serious work doesn’t have to be so serious!

Our Values


We are true to ourselves and our clients. We only do one type of engagement, meaningful and purpose-driven.

We strongly believe in the truth said by the people that participate in the experiences we design, and ultimately, we believe in the truth demonstrated by the data we collect.


For us, love means to be deeply connected and committed whilst bringing joy, kindness and vulnerability to our projects and partnerships.

We are deeply committed to working with meaningful data and honouring the communities we work with, showing empathy, grace and gratitude.


“Play” is not only part of our name; play is part of what we do. We want to spark everyone’s creativity and curiosity, and we want our experiences to be fun.

Through the years we have also found that people are more open to speak up in a playful environment. Through play, we start to understand what people truly think and feel.


At Play Verto, we do things differently.

We are using data and real facts as a catalyst for disruption. We want the data to represent people’s feelings, ideas and opinions and use it to challenge the ‘norm’ or notions like ‘but that’s how we’ve always done it’.

+11 Years of Impact Experience

Encouraging and supporting deep connections among leaders, organisations and beneficiaries for co-created, authentic solutions.

Mobilising community engagement and social action through digital campaigns and live events.

Mapping and measuring impact indicators to support data-led decision making.

Analysing and magnifying impact data to influence institutions, policy and mindsets.

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