Welcome to the home of play based research and actionable insights.
Play Verto is a first-of-its-kind gamified data collection platform connecting communities to decision-makers through play-based experiences. When it comes to research and measurement - we inspire hard-to-reach and diverse communities to share authentic data and support leaders and decision-makers to act with confidence on the actionable insights.
The power of play.
Throughout the years we have validated a very special hypothesis: ‘when you connect people in a creative and playful way you get deeper engagement, more heartfelt responses and authentic, actionable insights’.
We have tested this with people of different age groups, life experiences, cultures and living conditions. Our 80% average completion rate demonstrates the power of play and creative engagement.
The time for innovation is now.
Too many decisions are being made based on inaccurate data, wasting billions of valuable resources because the research industry hasn’t evolved much from surveys in the streets, boring online forms and audiences with little or no attachment to the issue.
It’s data gathered in this way that is driving corporate strategy, institutional policy and government decision making. It’s no wonder so many things miss the mark. It’s like a game of pin the tail on the donkey when we have the opportunity for laser focus.
Community Kindness
Mike Sani and the team at Play Verto have expertly combined the power of play, data, insights and decision-making for individuals, organisations and movements who seek to understand issues and change situations both locally and globally.
ANDREW BASTAWROUS, CEO, PEEK VISION
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We used the play-based Verto technology to measure the impact of the methodology globally as well as the shift in the culture of our members. That made me think of Mike, his technology, and his team to drive The People’s Report collaboration within Catalyst 2030. His leadership and openness to collaborate and co-create played a key part in the pilot year success, and his team supported and fostered relationships across the globe. Play Verto combines its knowledge of community engagement, technology and impact - they are a perfect partner.
JEROO BILLIMORIA, CO-FOUNDER, CATALYST 2030
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I love the Play Verto team. Wonderfully creative but also relentlessly reliable in delivery. A real joy to work with. Highly recommended.
MICHAEL GREEN, CEO, SOCIAL PROGRESS IMPERATIVE
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I have been empowered by Play Verto and Michael Sani to see Data as a helpful and playful tool. It has led to us working in a collaborative way in which Play Verto and Michael excel. They work in a holistic way, and their vision and purpose is exemplified in how and why they deliver.
DAWOOD GUSTAVE, CEO, RELUCTANTLY BRAVE
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Play Verto shows how business thinking can be coupled with a culture of care and well-being. It is a unique and winning combination.
ANDREA COLEMAN, CEO, RIDERS FOR HEALTH
Thanks to All Our Friends & Partners
