Play Verto is a first-of-its-kind gamified data collection platform connecting communities to decision-makers through play-based experiences. When it comes to research and measurement - we inspire hard-to-reach and diverse communities to share authentic data and support leaders and decision-makers to act with confidence on the actionable insights.
Throughout the years we have validated a very special hypothesis: ‘when you connect people in a creative and playful way you get deeper engagement, more heartfelt responses and authentic, actionable insights’.
We have tested this with people of different age groups, life experiences, cultures and living conditions. Our 80% average completion rate demonstrates the power of play and creative engagement.
Too many decisions are being made based on inaccurate data, wasting billions of valuable resources because the research industry hasn’t evolved much from surveys in the streets, boring online forms and audiences with little or no attachment to the issue.
It’s data gathered in this way that is driving corporate strategy, institutional policy and government decision making. It’s no wonder so many things miss the mark. It’s like a game of pin the tail on the donkey when we have the opportunity for laser focus.