Established in 2017 as a spin-off from the organisation, "Bite the Ballot" (BtB), Play Verto is a Social Enterprise that weaves play, technology and purpose together using data to encourage a world where everyone is empowered to improve their lives, their local and global communities and of course, the planet.
We see technology and data as a catalyst for conversation, advocacy and collective action, using play based experiences to create a space for wider participation and differences of opinion. We are interested in gathering anonymised data and trends to understand what issues people care about most and how to collectively advocate for changes.
In Play Verto we are true to ourselves and to our clients. We only do one type of engagement, meaningful and purposeful and if we found that we cannot achieve that with a client, we are happy to walk away.
We are not afraid of being authentic and show our vulnerabilities, being honest with each other and with our passions.
We strongly believe in the truth said by the people that participate in the experiences we design and ultimately, we believe in the truth demonstrated by the data we collect.
For us love means to be deeply committed and connected to someone or something.
We are deeply committed to drive social change based on meaningful data and we do it by honouring the communities we work with, we empathise with their joys, pains and mission.
“Play” is not only part of our name, play is part of what we do. We want to spark everyone’s creativity and curiosity, and we want our experiences to be fun.
Through the years we have also found that people is are more open to speak up in a playful environment. Through play we start to understand what people truly think and feel.
In Play Verto we really, really want to do things differently.
We are using data and real facts as a catalyst for disruption. We want the data to represent people’s feelings, ideas and opinions and use it to challenge the status quo and create a meaningful call to action.
Play Verto is more than a social impact company.
We started off as an NGO and we evolved to become a technology company with a huge focus on social impact, covering areas such as education, environmental sustainability, wellbeing and democracy.
Play Verto is a ‘profit with purpose’ social enterprise with a strong client base.
Since our earliest days this has been incredibly important in providing freedom to shape the company, deciding who we want to work with and our business practices.
Encouraging individuals and collectives to solve important social and environmental issues
Designing and coordinating social impact and data-led programmes
Mobilising disengaged communities to take social action through digital campaigns and live events
Gathering and analysing impact data to influence decision-makers and change public policy using our own data gathering platform, Verto.
At the core of our work is listening and connection - we meet people where they are, we speak to them in their language and we encourage them to act on the things they care about.
Series of videos of Bite the Ballot's news channel
#LeadersLive 80 million people engaged with first ever live stream series with Party Leaders & influencers on YouTube & Twitter.
Ashoka fellowship recognising Michael as a social entrepreneur with his idea of activating young changemakers while changing the practicalities of our democratic system.
NVRD World Record 441,696 people registered to vote, biggest registration drive in any western democracy
Launched DeCafe, our reinvigoration of the 17th century coffee house tradition. Partnered with Starbucks for 60 events in coffee shops across the UK
Influential personalities from both the IN and OUT campaigns received a grilling from BTB’s in-house panel.
Lego ‘Re-imagination Learning’ fellowship awarded to Michael
Name checked by POTUS Barack Obama
BTB and partners launched #TurnUp, our campaign to get as many people to register to vote as possible in the run-up to the EU referendum. With an estimated 1.85 million citizens registering to vote
BTB Colombia 2018 DeCafe launched across Colombia during ‘El Parche Democrático’ with 6,000 citizens attending and put through training.
DeCafe launched in Lyon (France) with Ashoka France and the Municipality of Lyon exploring future of education
Environment focused youth engagement campaign with educational content reaching over 5 million young people across the UK.
“We only do one type of engagement - meaningful and purpose-driven”